DatamedIQ Solutions – Customized analyses for your target achievement
DatamedIQ Solutions: The single source of truth in digital pharma retail
In our Solutions section, we create tailored analyses for you. Our market-leading data panel offers a unique advantage: comprehensive information on shoppers and transactions can be obtained from a single source and combined. By deeply analyzing these insights, we provide valuable information for making informed decisions on your future business strategies and addressing specific questions in the e-pharmacy channel. Here’s a glimpse into our analysis portfolio:
Strong transaction data
Our unique transaction data provides insights into real shopping baskets, delivering sociodemographic information and regional specifics of buyers.
Precise granularity
Detailed depth for your decision-making: besides sociodemographics and regionalization, we even use daily data to enable extraordinarily fine-grained analyses.
Shopper Insights
Link deep insights and information about your marketing-relevant target groups and their actual purchasing behavior in mail-order pharmacies. What is the percentage distribution of personas for my brand compared to the overall market? Where are the biggest differences? Who are the highest-revenue personas of my brand? How have they changed compared to the previous year? What implications arise from this?
Shopper Insights
Link deep insights and information about your marketing-relevant target groups and their actual purchasing behavior in mail-order pharmacies. What is the percentage distribution of personas for my brand compared to the overall market? Where are the biggest differences? Who are the highest-revenue personas of my brand? How have they changed compared to the previous year? What implications arise from this?
Brand Insights
Gain management-relevant insights about the perception and positioning of your relevant brands and products among consumers and compare yourself with your competition. How does the revenue per shopper develop over time, and what drivers influence this development? Does my brand have higher shares among new buyers, repeat buyers, or churners? How is the repurchase rate of the brand distributed across different order frequencies?
Brand Insights
Gain management-relevant insights about the perception and positioning of your relevant brands and products among consumers and compare yourself with your competition. How does the revenue per shopper develop over time, and what drivers influence this development? Does my brand have higher shares among new buyers, repeat buyers, or churners? How is the repurchase rate of the brand distributed across different order frequencies?
Campaign tracking including information on ROI
Solutions offer comprehensive analyses of your marketing campaigns by identifying the best shopping days and times of your customers, providing key insights into market share, sales, and revenue. Our analysis of purchasing behavior allows us to determine peak times for maximum sales, while examining your market position compared to competitors reveals growth opportunities. With detailed sales figures, we identify revenue drivers and optimization potentials to provide you with the basis for targeted and effective marketing decisions. Use data-driven strategies to better understand your customers and sustainably strengthen your market position.
Campaign tracking including ROI
Solutions offer comprehensive analyses of your marketing campaigns by identifying the best shopping days and times of your customers, providing key insights into market share, sales, and revenue. Our analysis of purchasing behavior allows us to determine peak times for maximum sales, while examining your market position compared to competitors reveals growth opportunities. With detailed sales figures, we identify revenue drivers and optimization potentials to provide you with the basis for targeted and effective marketing decisions. Use data-driven strategies to better understand your customers and sustainably strengthen your market position.
Shopping cart analyses
Take a close look into actual shopping baskets and identify patterns and connections in consumer purchasing decisions. What is the value of the average basket, and how much of it is generated by my brand?
Shopping cart analyses
Take a close look into actual shopping baskets and identify patterns and connections in consumer purchasing decisions. What is the value of the average basket, and how much of it is generated by my brand?
Special analyses
The tailored answer to your individual questions: from Gain & Loss to brand switchers to regional or purchase time analyses. We answer questions such as what drivers strengthen revenue development compared to the previous year. How many buyers have not repurchased my brand? To which brands have they switched? We can answer these and many other individual questions with Solutions.
Special analyses
The tailored answer to your individual questions: from Gain & Loss to brand switchers to regional or purchase time analyses. We answer questions such as what drivers strengthen revenue development compared to the previous year. How many buyers have not repurchased my brand? To which brands have they switched? We can answer these and many other individual questions with Solutions.
Brand Vitality Check
With the Brand Vitality Check, you get a 360-degree view of your brand at the Point Of Sale by analyzing the most important KPIs. These include market share growth, penetration, category listings in online pharmacies, POS availability, mail-order shares compared to the reference, demographic data, and distribution.
The database for our solutions
19 of the 25 leading online pharmacies in Germany are represented in our panel with their transaction data. Word has gotten around. Have your say!
These Data Are Used Depending on the Need for Our Solutions:
Extrapolated monthly, weekly and daily data up to PCN level
Extrapolated regional data
(monthly data)
Extrapolated personal data
(monthly data)
Transaction data
(raw data)
Product master data
Officin Data
(INSIGHT Health)
A look behind the scenes at DatamedIQ Solutions
The most important questions about Solutions
In this interview, our Senior Data Analyst shares exciting insights from his daily work with individual analysis requests from a wide range of manufacturers and looks at future developments in the world of data analysis in digital consumer healthcare retail.
Our Solutions Excel, and So Does Our Service!
In addition to our solutions, we offer consulting services. Our experts support you in interpreting the data, developing tailored solutions, and implementing your business strategies.
Contact us
Book a meeting
Get in touch with us today to find out more.
We look forward to working with you and increasing your success.
Steffen Hofbauer
Head of Sales & Solutions
Maaike Meibert
Customer Service Manager
Oliver Fenske
Senior Account Manager
Vincent Klee
Account Manager
Tim Noack
Account Manager
Tel: +49 221 999 895 30
Mail: sales@datamediq.com