The Insights Hub – Welcome to a new era of data analysis
Dynamically surf through insights on different levels and intuitively link them together
The Insights Hub is an explorative analysis tool that allows you to combine consumer healthcare mail order data from various sources and analyze it in real time. This gives you completely new insights in a way that has never been possible before.
The Insights Hub offers you the following options, among others:
Intuitive
Navigation
Easy access to insights on sales, turnover and growth in various markets. Quickly identify the top players, brands and products.
Dynamic
Insights
The insights in the hub can be explored dynamically at different levels and linked intuitively.
Custom
Download
Create customized download files: Define the time period, key figures and filter variables such as brands or markets yourself.
Curious?
Here is a foretaste of the Insights Hub:
How to make the right decisions for your company faster and smarter with the Insights Hub
Tracking
Keep an eye on all your relevant products, brands and markets at all times.
Benchmarking
Compare relevant competitor brands or products.
Granularity
View market performance at any level of view and granularity you need.
User Experience
Exploratory and user-friendly navigation in the data to generate the most important insights.
Strong design
Dynamic data in the form of tables and graphics with a focus on markets, brands and products – no data wallpaper and information overload.
Data sources
Gain real insights from a variety of data sources and put decision-making processes on a sound basis.
OTC Insights Outlook
Our Insights Hub offers a variety of innovative features, including the OTC Insights Outlook. This module offers a preview of the expected business development in the digital consumer healthcare market over the next 3 months, or optionally 12 months, and gives you valuable insights into revenue (rAVP and APU) and sales in the largest market segments: Alimentary system and metabolism, dermatologic system, respiratory system, nervous system, cardiovascular system and musculoskeletal system. The Outlook provides visualized insights into expected trends based on solid data and presents them clearly in bar charts to optimally support your decisions and planning.
Use this data-based, visually prepared decision support from Outlook to optimize your production and sales strategies, compare your internal forecasts with current market trends and identify possible discrepancies. This improved planning accuracy allows you to minimize overproduction and delivery bottlenecks and coordinate your internal processes more efficiently.
The technical details of the module include the use of advanced statistical methods and machine learning to create precise forecasts. Continuous updating and manual checking of the forecasts ensure a high level of accuracy and reliability. The addition of confidence intervals and the option to download forecasts will be exciting enhancements that we are planning for the DatamedIQ Outlook.
OTC Insights Outlook
Our Insights Hub offers a variety of innovative features, including the OTC Insights Outlook. This module offers a preview of the expected business development in the digital consumer healthcare market over the next 3 months, or optionally 12 months, and gives you valuable insights into revenue (rAVP and APU) and sales in the largest market segments: Alimentary system and metabolism, dermatologic system, respiratory system, nervous system, cardiovascular system and musculoskeletal system. The Outlook provides visualized insights into expected trends based on solid data and presents them clearly in bar charts to optimally support your decisions and planning.
Use this data-based, visually prepared decision support from Outlook to optimize your production and sales strategies, compare your internal forecasts with current market trends and identify possible discrepancies. This improved planning accuracy allows you to minimize overproduction and delivery bottlenecks and coordinate your internal processes more efficiently.
The technical details of the module include the use of advanced statistical methods and machine learning to create precise forecasts. Continuous updating and manual checking of the forecasts ensure a high level of accuracy and reliability. The addition of confidence intervals and the option to download forecasts will be exciting enhancements that we are planning for the DatamedIQ Outlook.
Custom Markets
These custom markets allow you to define your own markets and create customized analyses. This gives you deeper insights and more comprehensive analyses tailored to your individual needs. Custom markets help you to focus on specific brands, product groups or individual products, which takes data analysis in the highly competitive consumer healthcare sector to a new level. Dynamic market management automatically adapts to changes in product groups and brands, providing you with up-to-date and relevant data at all times.
The custom markets give you a clear overview of important KPIs for your products and allow you to compare them with the competition at the touch of a button. Saving your own defined markets enables comprehensive benchmarking and the recognition of best practices. Use customized insights to identify strengths and weaknesses, save valuable time and gain deeper insights. Give your company a decisive competitive advantage and transform it into a digital market leader.
Custom Markets
These custom markets allow you to define your own markets and create customized analyses. This gives you deeper insights and more comprehensive analyses tailored to your individual needs. Custom markets help you to focus on specific brands, product groups or individual products, which takes data analysis in the highly competitive consumer healthcare sector to a new level. Dynamic market management automatically adapts to changes in product groups and brands, providing you with up-to-date and relevant data at all times.
The custom markets give you a clear overview of important KPIs for your products and allow you to compare them with the competition at the touch of a button. Saving your own defined markets enables comprehensive benchmarking and the recognition of best practices. Use customized insights to identify strengths and weaknesses, save valuable time and gain deeper insights. Give your company a decisive competitive advantage and transform it into a digital market leader.
Custom Download
The Custom Download is the area of our Insights Hub where you can create customized download files where the time period, key figures and filter variables such as brands or markets can be defined as required. In addition to the standard monthly download file, you can configure and download your own export. With the OTC Maps module, data can also be segmented by region and you can navigate through the ATC classes to select relevant markets.
The Custom Download offers flexible export of data in various formats that can be seamlessly integrated into your analysis tools. Create customized data sets tailored to your analysis needs and business objectives. Save and load your export configurations for recurring downloads. Continue to use the standard monthly download file and access customized exports as needed. The Custom Download takes your market analysis to a new level.
Custom Download
The Custom Download is the area of our Insights Hub where you can create customized download files where the time period, key figures and filter variables such as brands or markets can be defined as required. In addition to the standard monthly download file, you can configure and download your own export. With the OTC Maps module, data can also be segmented by region and you can navigate through the ATC classes to select relevant markets.
The Custom Download offers flexible export of data in various formats that can be seamlessly integrated into your analysis tools. Create customized data sets tailored to your analysis needs and business objectives. Save and load your export configurations for recurring downloads. Continue to use the standard monthly download file and access customized exports as needed. The Custom Download takes your market analysis to a new level.
Contact us
Book a meeting
Talk to our experts and find out how you can use the Insights Hub to make your work more efficient and move your company forward. Alternatively, you can also contact us by email or phone.
Steffen Hofbauer
Head of Sales & Solutions
Maaike Meibert
Customer Service Manager
Oliver Fenske
Senior Account Manager
Vincent Klee
Account Manager
Tim Noack
Account Manager
Tel: +49 221 999 895 30
Mail: sales@datamediq.com